News & Research

Kelly Brand Management Adds Top Talent to eCommerce Division

>> Cara Kelly Hired as eCommerce Account Coordinator

Apr 20, 2022 (ATLANTA) – Kelly Brand Management (KBM), a leading full-service sales and marketing agency, is growing its team. This expansion comes on the heels of several new partnerships for the agency with more anticipated hires before year’s end. Cara Kelly has been hired as account coordinator for the company’s eCommerce division.

Kelly brings more than 15 years’ experience in the outdoor industry, helping brands break through outdated digital marketing strategies. Kelly is also a decorated archer.

“Cara will be focused on growing brand recognition and implementing innovative eCommerce initiatives for KBM’s sporting goods and outdoor portfolio,” shared Glen Reich, director of eCommerce. “Her extensive background in healthcare marketing, business development, sales, management, and her industry status made her the perfect fit for this role. We are thrilled to
have her!”

Kelly is an avid outdoors, hunting, and archery enthusiast, so finding a role where she could work closely with the brands she already knew and loved was her goal. Kelly has been in professional archery for 18 years in the women’s professional division, has won over 35 national titles and numerous ASA Classic & World Championship victories, and has won the coveted ASA “Shooter of the Year” title seven times—the most of any women’s professional 3D archer.

“I was intrigued with KBM from the first time I noticed them at the Archery Trade Association annual trade show,” shares Kelly. “The brands they represented in their booth had a unique and innovative twist on the marketing materials that were displayed—they (KBM) had a little something extra that pulled you in and something that I wanted to be a part of.”

KBM has a strong portfolio among top outdoor industry brands and thrives on helping them break the mold of eCommerce with inventive digital strategies. For more information about hiring opportunities at KBM, visit

About Kelly Brand Management
A division of Kelly Products

Kelly Brand Management (KBM) is a full-service sales, marketing, and business management consultancy delivering strategic sales channel management and e-commerce solutions. With a unique perspective and powerful range of brand development and comprehensive agency access to distribution, brick and mortar, buy group, dealer, and e-commerce channels, KBM offers an evolutionally better method, helping customers win more often. For more information, visit their website.