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Kelly Products Adds Top Talent in Outdoor, Active Lifestyle Division

>> Hal Thomas hired as Brand Manager, Outdoor

Feb 22, 2024 – COVINGTON, GA – FL Outdoor, home to Swhacker Broadheads, C’Mere Deer and TAC Vanes, is growing its team, and Hal Thomas has been hired for the newly created position of marketing brand manager for Kelly’s Outdoor division.

Thomas is a creative and strategic leader with nearly 25 years of marketing experience. He has worked from both the brand and agency sides to help brands in the outdoor, tactical, tourism and CPG industries create products, messages, and experiences that surprise and delight consumers. Thomas is also an avid hunter.

“Hal will be focused on developing strategic marketing plans and unifying marketing and sales efforts as these brands continue to grow and we expand into new spaces,” shared Laura Rotroff, vice president Marketing & Communications. “Hal’s industry knowledge and decorated experience working on successful, large-scale campaigns made him the perfect fit for this role.”

Thomas is an outdoor enthusiast with a particular love for hunting, so finding a role where he could work closely with brands that align with his values and interests has been a long-standing professional goal.

“I couldn’t be more excited to join the team at Kelly Products in their Outdoor division,” shares Thomas. “Their hunting and sports brands narrow the gap between the things I do for work and things I do for fun—and who doesn’t want that? But what really sold me are the company’s culture, values, and people. That’s not empty rhetoric; I sensed something special at Kelly and wanted to be a part of it.”

For information about employment with Kelly Products, visit Kelly’s careers center.

Contact: Rachel Shoemake, Marketing Director,, 770-385-1187


About Kelly Products
Headquartered in Covington, Georgia, Kelly Products, Inc. is an agribusiness company with consumer product brands in Food, Wellness, and Outdoor/Active Lifestyle and business consulting services and manufacturing. From helping leading chemical companies formulate and bring winning products to market quickly; assisting departments of agriculture with electronic data capture, data tracking, and funds collection for greater efficiency; to providing sales, eCommerce, strategy, and regulatory support for manufactured brands. For more information, visit