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Kelly Products Promotes Richard Rotroff to Vice President Procurement & Logistics

>>This move is part of Kelly’s corporate service center initiative for strategic operations alignment of all subsidiaries

Kelly Products (KPI), a leading provider of essential products and business services for the agribusiness and regulated industry, announced that Richard Rotroff has been promoted to vice president of Procurement & Logistics. This is a newly created position that brings the management of all related activities across Kelly companies to its corporate headquarters.

Richard Rotroff has been with Kelly Products companies for six years, starting as the general manager at Farmview Market and most recently serving as Kelly Products’ director of Operational Efficiency.

Rotroff spearheaded several large automation projects putting robotics into Kelly’s manufacturing business in his most recent role.

“It was clear from the start Richard has a talent for breaking down complex projects, identifying issues, and creating solutions,” said Keith Kelly, CEO, Kelly Products. “He is analytical and great with data. He has worked across brands now and understands many of the challenges we face with procurement. I’m excited to see how we’ll grow this new division to streamline sourcing across our companies.”

Rotroff’s promotion is part of a larger re-organization of Kelly’s corporate service center, which supports all Kelly Products companies’ back-office operations, from finance and human resources to marketing and business development.

“As we grow, and have numerous projects in startup phases, economies of scale are best achieved through shared resources. It also allows our various operations teams to focus entirely on sales, customer service, and day-to-day operations,” said Kelly.

For information about employment with Kelly Products, visit Kelly’s careers center.

About Kelly Products
Headquartered in Covington, Georgia, Kelly Products, Inc. is an agribusiness company with consumer product brands in Food, Wellness, and Outdoor/Active Lifestyle and business consulting services and manufacturing. From helping leading chemical companies formulate and bring winning products to market quickly; assisting departments of agriculture with electronic data capture, data tracking, and funds collection for greater efficiency; to providing sales, eCommerce, strategy, and regulatory support for manufactured brands. For more information, visit