Kelly Products (KPI), a leading provider of essential products and business services for the agribusiness and regulated industry, has announced Joel Bell will join its Executive Leadership Team. Bell is the president of Kelly Brand Management (KBM), a leading, full-service sales and marketing agency specializing in Sporting Goods, Grocery/Convenience and Specialty channel.
“Our executive team includes a cross-section of senior leaders across Kelly companies, responsible for oversight of key business aspects. This team not only drives the management of our portfolio of businesses but also sets strategy, directs growth, and acts as a support group for important issues impacting our employees,” said Keith Kelly, CEO, Kelly Products.
“Members of this team have a heart for people and take personal responsibility for the development of our employees and the wellbeing of families through reflection and prayer. It’s an incredibly supportive team,” said Kelly.
KBM was established in 2019 with a few clients in sporting goods and now represents more than 40 brands, across numerous industries including a growing grocery and specialty portfolio. As a full-service agency, KBM manages sales channel enablement, e-commerce, marketing services including packaging and design, business strategy and more.
“Joel is a dynamic leader, and KBM is thriving with him at the helm,” said Kelly. His client management philosophy is unique and has really set KBM apart in the industry. The team has grown dramatically over the past year and we are continuing to hire incredibly talented sales and marketing professionals to drive new business for our clients.”
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About Kelly Products
Headquartered in Covington, Georgia, Kelly Products, Inc. is an agribusiness company with consumer product brands in Food, Wellness, and Outdoor/Active Lifestyle and business consulting services and manufacturing. From helping leading chemical companies formulate and bring winning products to market quickly; assisting departments of agriculture with electronic data capture, data tracking, and funds collection for greater efficiency; to providing sales, eCommerce, strategy, and regulatory support for manufactured brands. For more information, visit kelly-products.com.